The predictable consumer no longer exists – our desires are too random
Consumers – do they have the upper hand? Consumers drive production; they fuel innovation; they dictate modern politics; they have it in their power to save the environment – or destroy the planet.
We were inspired by an article by Yiannis Gabriel, writer of ‘the unmanageable consumer’ and contributor to The Guardian, in which he talks about a new bread of consumers who is not only no longer predictable this bread will also not stay within pre-defined boxes that were so handy in the past. You can read our favourite insights (as excerpts) below or click through to the full article via the link at the bottom of the page.
The Unmanageable
Consumer by Yiannis Gabriel
£34.99