Forbes announced today that U.S. Starbucks customers who are part of its rewards program can choose what music will play in the stores they visit. Plus, they can immediately pay for the music in-store with Starbucks rewards points – like plunking virtual quarters into a digital juke box.
Starbucks CEO Howard Schultz notes the Spotify deal is the first stage of a massive, next generation music ecosystem as the coffee franchise is brewing up.
Three Digital Trends To Watch In Starbucks Deal
1. Environments will offer different interactive experiences to customers on each visit
2. Digital variety drives novelty even when the physical environment is unchanging
3. Digital payment systems will operate beyond standard currency in captive environments.
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