Article published on The Guardian, on the 22nd of January 2015.
While this article is positioned as ‘web trends for sustainable business (in the triple bottom line sense), we think it also provides great starting points for reflecting on your innovation activities!
Web 2.0, or the ability to share and manipulate information online through user collaboration, has had a disruptive effect on business. Customers now expect to participate in the corporate world, and place a greater value on transparency in return.
This new environment, termed “wikinomics” by Don Tapscott and Anthony Williams, is based on four principles: openness, peering, sharing and acting globally. Here are the top 10 ways that web 2.0 technologies and digital cultures will impact on business, driving them towards more sustainable behaviour during the next decade.
Please read the full article here.